Aimsworx has been over a decade in the making, and I have created this brand as a powerful self-care tool that promises to deal with two major health epidemics of the 21st century: Stress and Chronic pain. One in three people deal with chronic pain, and 80% will experience back pain at some point in their life. The American Institute of Stress asserts stress annually causes $300 billion of lost work productivity, and the World Health Organization states chronic pain costs $600 billion annually to the population.
As I studied for my Leadership MBA program in 2011, I saw this nearly $1 trillion annual cost as a prime opportunity to create value in the self-care/health and wellness market. My foam-rolling self-care practice began in 2009 when I played football at Tabor College in Kansas. I began using multiple rollers because it was less painful and more effective at speeding up recovery to create a pain-free body with improved movement performance. I began to play with different arrangements of foam rollers to create healing touch in key areas of my body and was amazed with the results!
Originally, the application of therapeutic touch with the foam rollers followed the sports medicine approach to bring symmetrical balance back to the joints and re-mold the curves of the spine. 99% of the population has less than ideal spinal curves. The cervical neck curve and lumbar lower back curve lose their ideal shape over time. When this happens, dysfunctional tension patterns arise throughout the major joints of the body to compensate for muscle imbalances. This develops restrictive movement patterns that are tightened by stress and ingrained by our every-day habits and emotional patterns.
Sitting for example, like almost everybody does for 8 hours a day, ruins the lumbar curve in your spine. Sitting also creates pressure on the nerves in your spinal column while it damages our posture. Add stress from work into the equation, on top of sitting for prolonged periods and you have a recipe for disaster, weight gain and chronic pain. No matter what your repetitive daily habits are, they take a toll on your body. Aimsworx empowers users with an easy and highly effective self-care system that will restore your posture and reverse the effects of aging to create pain-free movement and vitality.
Everybody who moves, should Aimsworx. No matter what you do in life, you use your body. Movement is life and the less restricted you are in your body, the more freedom you will feel in your life. Moshe Feldenkrais (the man who first introduced the foam roller in the 1970’s) once said, “What I’m after isn’t flexible bodies but flexible brains. What I’m after is to restore each person to their human dignity.”
Aimsworx is an innovation along the practice of foam-rolling self-care that Moshe Feldenkrais began nearly half a century ago. It is a unique approach because it is the first practice to use multiple rollers. This makes Aimsworx advantageously more effective than any other program, because we can actually work with the shape of the spine to create healing touch in an improved way.
Over the past 5 years, 95% of people I have used the Aimsworx methodology with have noticed muscle tension/pain relief and improved mobility within the first 15 minutes. I have seen clients remold their spine to completely eliminate postural issues that doctors told them were genetic. The body is as flexible and as capable of healing as the mind will let it be. Aimsworx presents the belief that you can restore youthfulness and also provides the practice to follow through with it.
Within the first 5 years it is my mission for the Aimsworx brand to provide 100,000 people with the path to find vitality and joy in their life, because they now have the power to reduce stress, reverse aging, eliminate chronic pain and excel their quality of existence. So it is finally, after a decade of design, thought, movement and self-care practice that I proudly welcome you to get started with Aimsworx and invest your energy into the mind, body and spirit of your future self!
